01
Homepage
Screen from the finished product.
CASE 01
Local Service Business: Painting & Roofing
HD Painting & Roofing
One website that makes painting and roofing services easy to find.
HD Painting & Roofing serves homeowners across Central Wisconsin with interior and exterior painting, staining, and roofing services. Its two owners run the company directly.
Featured screen
- Status
- Portfolio demonstration built by Refine Revenue
- Primary focus
- Services and free estimates
- What we built
- Custom site with 7 pages
The problem
01With two trades under one business, visitors need to reach the right service quickly. The site also has to give a small crew run by its owners the credibility larger companies often get from size alone.
Our approach
02Give painting and roofing their own clear sections from the homepage, create a page for each service, and introduce the owners so customers know who they are hiring.
03Design decisions
Why the pages are organized this way.
Every choice helps visitors find information or take the next step.
01
Make each service easy to find
Painting, roofing, and staining each have a clear page so homeowners can quickly find the service they need.
02
Put the owners forward
The owners are shown throughout the website so customers know who they are hiring.
03
Keep the estimate option easy to find
Every page includes a clear way to request a free estimate without overwhelming visitors with buttons.
What we built
- Dedicated service pages for painting, roofing, and staining
- Service area page for Central Wisconsin
- About page with owner contact information
- Testimonials page
- Free estimate option repeated on every page
How customers contact them
A visitor lands on the relevant service page, reviews the work and coverage area, then requests a free estimate or calls an owner directly.
Search setup
Separate painting and roofing pages make each service easier to understand and help the business appear in local searches.
04Visual walkthrough
A closer look at the finished work.
These are real screens from the finished project.
02
Roofing service page
Screen from the finished product.
03
Roof replacement detail page
Screen from the finished product.
04
About the owners
Screen from the finished product.
What the project included
Custom site with 7 pagesService and coverage area pagesAbout and testimonials pagesSearch engine setup and sitemap
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