Websites built for painting contractors.
Painting is a visual trade, and the quality of the work is the whole pitch. A painting contractor's website needs to show real finished work clearly, separate the different services offered, and make requesting a free estimate simple.
What usually goes wrong.
Interior, exterior, and staining services all blur together
If every service is described on one crowded page, visitors have to work to figure out whether the business does what they need.
Without real photos, quality is hard to judge
A painting website without clear photos of finished work asks visitors to trust the business on faith alone.
A single generic form doesn't capture the job
A homeowner asking about a bathroom repaint and one asking about full exterior siding need different information, but a one-size form treats them the same.
Signals visitors look for.
Before someone calls or fills out a form, they're deciding whether the business looks trustworthy. These are the details that make that decision easier.
Recommended pages and next steps.
Recommended pages
- Separate pages for the interior painting, exterior painting, and staining work you do
- A gallery or project pages with before-and-after photos of your work
- A service area page covering where you work
- An about page introducing you and your crew
A useful conversion path
A visitor lands on the service page that matches their project, reviews real photos of your work, then requests a free estimate through a form built for that service.
Relevant functionality
- Before-and-after photo comparisons of your work
- Dedicated pages for painting, exterior work, and staining
- A free-estimate call to action repeated throughout your site
Search considerations
Dedicated pages for interior painting, exterior painting, and staining help each service match relevant painting contractor searches instead of competing against each other on a single page.
See it built.
Local Service Business: Painting & Roofing
HD Painting & Roofing
Portfolio demonstration built by Refine Revenue
One website that makes painting and roofing services easy to find.
A website that clearly explains the company's services, coverage area, and owners, with a free estimate option on every page.
- 01Dedicated service pages for painting, roofing, and staining
- 02Service area page for Central Wisconsin
- 03About page with owner contact information
Tell us about your painting business and the services you'd like to feature.
Not sure this is the right fit? See everything we build.