Websites built for contractors.
Contractors are hired on trust as much as price. A contractor's website has to explain what the business actually does, where it works, and how to get a quote, without making visitors dig for the basics.
What usually goes wrong.
Multiple services under one business get confusing
When a company offers more than one trade or service, a single homepage trying to cover everything at once can leave visitors unsure where to click.
A generic template undersells specialized work
A recycled layout with a new logo makes a specialized contractor look interchangeable with every other listing in a search.
Missing service area details create doubt
If it isn't obvious that a company works in a visitor's town, they'll assume it doesn't and look elsewhere.
Signals visitors look for.
Before someone calls or fills out a form, they're deciding whether the business looks trustworthy. These are the details that make that decision easier.
Recommended pages and next steps.
Recommended pages
- Your homepage with a clear breakdown of the services you offer
- A dedicated page for each major service you provide
- A service area page covering where you work
- An about page introducing you and the team doing the work
A useful conversion path
A short quote request form paired with your visible phone number lets visitors choose the contact method that fits how urgent their project is.
Relevant functionality
- Dedicated pages for each service you offer
- Service area content built for local search
- Quote and contact forms suited to your business
Search considerations
Splitting your services and service areas into their own pages, instead of one long homepage, gives search engines more specific pages to match against contractor searches in your area.
See it built.
Local Service Business: Painting & Roofing
HD Painting & Roofing
Portfolio demonstration built by Refine Revenue
One website that makes painting and roofing services easy to find.
A website that clearly explains the company's services, coverage area, and owners, with a free estimate option on every page.
- 01Dedicated service pages for painting, roofing, and staining
- 02Service area page for Central Wisconsin
- 03About page with owner contact information
Tell us about your business and the services you offer, and we'll recommend a plan.
Not sure this is the right fit? See everything we build.