Your work is worth more.
Your website should show people why.
Refine Revenue builds custom websites for businesses that compete on quality, not price. Each website clearly presents your services, reflects the quality of your work, and makes it easy for potential customers to contact you.
- Build
- Custom, not templated
- Search
- Search setup included
- Ownership
- No required lease
We're not the cheapest option. You shouldn't be either.
If people choose your business for its workmanship and reputation, your website should make that clear before they call. A site that looks cheap makes a higher price harder to justify.
Real businesses. Real websites. Built to be used.
Local Service Business: Painting & Roofing
HD Painting & Roofing
Portfolio demonstration built by Refine Revenue
One website that makes painting and roofing services easy to find.
A website that clearly explains the company's services, coverage area, and owners, with a free estimate option on every page.
- 01Dedicated service pages for painting, roofing, and staining
- 02Service area page for Central Wisconsin
- 03About page with owner contact information
Full product design & build
Hot Mess Notes
A planning app made for everyday use.
A working productivity app with daily priorities, notes, a calendar, mood tracking, and a weekly reset.
Local Service Business: Roofing & Metal
Algoma Roofing & Metal
Real client project
Proof of quality and a roof cost calculator built into the homepage.
A roofing website that shows licensing, insurance, and workmanship details up front and includes a roof cost calculator.
- 01Licensing, insurance, and workmanship details near the top
- 02Step-by-step roof cost calculator
- 03Pages for Fox Valley service areas
Your website helps people decide whether to contact you.
Referrals still look you up first.
A weak or dated site can undo a good referral before the phone ever rings.
Trust gets decided in seconds.
People decide whether a business looks trustworthy almost immediately, and the website plays a big part.
A confusing site loses the call.
If your services, service area, and next step aren't obvious right away, people leave instead of reaching out.
A site that looks cheap undercuts your price.
It's hard to be the higher bid when your website looks like the lowest one.
Everything included in your website.
Every standard website includes design, development, search setup, testing, and help with launch.
Services and page content
Make it easy to understand what you do and how to contact you.
- Clear service pages
- Simple quote and contact steps
Custom design & build
A website designed around your business, logo, photos, and services.
- Original design for your business
- Works on phones, tablets, and computers
Search and speed
Pages load quickly and are organized so search engines can understand them.
- Service and coverage area pages
- Page titles, sitemap, and search setup
- Properly sized images and faster loading
Launch & support
We connect the domain, test the website, and help after it launches.
- Basic analytics setup
- Domain and launch help
- Testing and 14 days of changes and revisions
Need something beyond a standard site? We can also build ecommerce websites, custom features, and connections to outside services. These are priced separately.
See the technical details
The website should fit your business, not force your business into a template.
Low-cost website template
A new logo on a recycled layout makes your business look like everyone else.
Do-it-yourself website builder
You still have to choose the layout, write the content, and decide what belongs on every page.
Mandatory website lease
You never actually own what you paid for. Stop paying, and you lose the site.
Traditional agency process
Weeks of meetings and passing work between people can delay the website before building begins.
The better fit
Refine Revenue
Your services, customers, photos, and existing brand shape the website from the start.
- Built specifically for your business, not a template with a different logo
- Your services, photos, and business details shape every page
- You own it outright, with no mandatory lease
- Direct communication and a five-business-day timeline for standard websites
A clear five-day process for standard websites.
Before the clock starts
Project plan and agreement
You tell us about the business and the project. We confirm the plan, price, and timeline, send the agreement, and collect the 30% deposit.
Content & access
You send branding, photos, business information, and any access we need. The build clock starts once we have everything.
Five days of focused work
Day 1
Plan the website
We confirm the pages, layout, and overall visual direction.
Days 1 to 3
Design and build
We design and build the website around your business and content.
Day 4
Search setup and testing
We add the search basics, check loading speed, and test the website across screen sizes.
Day 5
Your review and revisions
You review the site and submit your included revisions.
After approval
Launch
After approval and the remaining 70% payment, the website goes live.
A standard website can be completed in five business days after the agreement is signed, the deposit is paid, and we have everything needed to begin. If we are waiting for content, feedback, or approval, the timeline pauses until it arrives.
Straightforward project pricing.
Pay 30% to start and the remaining 70% before launch. The exact pages and features are confirmed before work begins. There is no mandatory monthly contract.
01
Essential
Smaller or newer service businesses that need a strong professional website without a lot of custom functionality.
$358.50 to start
- Up to 5 website pages
- Professional responsive design
- Custom design matched to your branding
- Basic on-page SEO and search engine setup
- Fast-loading, performance-focused pages
- Standard contact or quote form
- Help connecting the domain and launching the website
- 1 revision round
02
Professional
The best option for an established service business that wants a more developed website for marketing and lead generation.
$598.50 to start
Includes everything in Essential, plus:
- Up to 8 website pages
- Custom layouts designed around your services and brand
- Individual service and/or location pages
- More advanced conversion-focused sections and page structures
- Additional forms or website features
- Quote and contact submissions saved to a spreadsheet when needed
- Enhanced on-page SEO structure for service and location pages
- 2 revision rounds
03
Custom
For larger websites, ecommerce, integrations, or advanced custom functionality beyond the scope of Professional.
30% to start
Includes everything in Professional, plus:
- 9+ website pages
- Ecommerce websites
- Advanced custom functionality
- Connections to outside software or services
- Booking systems
- Calculators or advanced interactive tools
- Customer portals or similar functionality
- Larger service/location website structures
- Other projects beyond the scope of Professional
- Revisions defined in the individual project agreement
30% to start • Clear project agreement • No required monthly contract • Final approval before launch
Additional pages beyond the included package scope can be added for an additional fee based on the page's complexity and content requirements.
Two ways to keep your website running.
Neither option is required to purchase a website. Choose whichever fits how you want to manage things afterward.
Optional
Managed Website Care
$59 / month
Hosting, security, backups, monitoring, and up to 30 minutes of minor edits each month. Cancel anytime.
Learn About Website CareSelf-managed
Host It Yourself
You choose the cost
We help you set up hosting in your own name, connect your domain, and hand off a working website. You pay your hosting provider directly.
See how handoff worksStraight answers to common questions.
Pricing & payment
How much is required to start?
A 30% deposit is due after the project agreement is signed and before work begins. The remaining 70% is due after your final review and approval, before the website launches.
Do I have to pay monthly?
No. There's no mandatory website lease or required monthly contract. Ongoing hosting and maintenance are available if you want them, but they're optional.
What happens if I need something that was not in the original plan?
We will price the additional work before starting it, so you can approve the cost first. There are no surprise charges.
How many revisions are included, and what happens after that?
Essential includes 1 revision round and Professional includes 2. Custom projects list the included revisions in the project agreement. After launch, you also get a 14-day period for changes and revisions to the included features. New features or redesign work are priced separately.
Timeline & process
How long does a website take?
Standard projects can be completed in as little as 5 business days. That clock starts once the project agreement is signed, the deposit is paid, and we have the content and materials we need from you. If information or approvals are delayed, the timeline pauses until we have what we need.
What do you need from me before starting?
Typically your branding, logo, photos, business information, any required account access, and content for your pages. The exact list depends on your project and is confirmed during intake.
Ownership & the work itself
Do I own my website?
Yes. Once your project is paid in full, you own your website. Services or licensed components from other providers remain subject to their own terms.
Can you redesign an existing website?
Yes. Website redesigns follow the same process as a new build. We just start from your existing site and content instead of a blank page.
Can you host the website?
Yes. Optional hosting and maintenance are available after launch, but neither is required to purchase the website itself.
How we build
Is SEO included?
Yes. Standard websites include page titles and descriptions, clean URLs, a sitemap, image setup, and properly organized headings. We do not guarantee specific rankings.
Will my website work well on phones?
Yes. Every website is designed for phones first and tested across screen sizes so the content, navigation, and forms remain easy to use on phones, tablets, and desktops.
If your work is worth paying more for, your website should say so.
Tell us about your business and the project. We'll explain which option fits, what it will cost, and what the next steps look like.